If you want to get your products and services known to your prospective customers through your website, nothing can beat the idea of Pay Per Click marketing. We are equipped with such professionals who know the best of tricks and strategies to ensure that your website is earning revenues at regular intervals. For this, we aim to make your website get more clicks so that it crawls up in quick time in reputed search engines like Google, Yahoo, Bing etc. Besides, we outclass in mobile advertising and also make smart use of remarketing to ensure that your visitors are able to view your ads whenever they are online. We even take strategies to make your business ads visible on social media platforms like Pinterest, Facebook and more. So, get in touch with us to let your target audience stay glued to your world of business.
THOROUGHLY RESEARCHING THE PRODUCT TO BE SOLD
We will commence the process of PPC marketing campaign by studying the type of products you are selling. Accordingly, we will promote each and every product, depending on its price and also judging as to how competitive the prices are as per the current market scenario. We will even take customer service as well as delivery into consideration for the products to be sold. Apart from these, our experts will conduct thorough researches on Google and find out what type of ads are popping up. In this process, we will have an idea about the offers your competitors are coming up with. So, no matter what your business is, our PPC marketing campaign strategies will certainly prove to be cost-effective and impactful.
RESEARCHING ALL SORTS OF KEYWORDS
Keyword research is a vital part of almost every step in promoting your business online. So, our next step here at SKD E-marketing will be using the most upgraded tools to find out all types of keywords, both positive and negative. Unlike SEO where keywords are concerned to be included in copies, we will deal in different types like exact, broad and phrase for PPC. By making use of exact matches, we will ensure that we are bringing the best keywords; with broad matches, we will bring you the current market scenario and also what the people there are up to; and utilizing the phrase type keywords, we will find out all negative keywords, which we will keep aside for your campaign to stay unaffected. Our keyword researchers are all adept in these strategies and would hence ensure that you get the best of results.
BUILDING ATTRACTIVE & RELEVANT LANDING PAGES
Whichever product your business is concerned with, we will make it visible and buyable in the best possible manner on your website. We will ensure that every product has a separate page of its own. Each of these pages will have your product descriptions written in a comprehensive manner so that they can attract your visitors towards buying it. Therefore, we will create a buy button that would be visible for people to click and proceed further. Besides, we will ensure that each page of your website takes no time to load and open. Opening a website quicker makes a huge difference because the faster it opens, the more visitors it would attract. So, we will assure that your website has a good landing page that would be beneficial for your business as well as for establishing an online presence.
MONITORING BOUNCE RATE AS WELL AS CTR RATE
At SKD E-marketing, we make good use of Google Analytics that would be easier for you to have a look at your own PPC as well as SEO keywords. We would also keep track of your bounce rates and monitor whether the rate is going too high. The lower it stays, the better it is, and if it’s higher, we would go back to your landing pages and make changes accordingly. Apart from this, we would keep the CTR rate in check so that it stays on the higher side. In case, it reverses, we would take your Ad text into consideration and check whether there are any negative keywords. A low bounce rate and a high CTR rate are what is desirable towards a successful PPC campaign, and our experts will be assuring the same.
ENSURING THAT YOUR CAMPAIGN LOOKS REFINED
We will keep studying your campaign on a regular basis and make observations out of it. After we are done with our observations, we will proceed to make changes wherever possible so that it looks more refined and beneficial. In this process, we will also avoid considering keywords that fail to deliver a profitable ROI. Since the PPC campaign is a very interactive process, we will make use of your website landing page wisely. On one hand, we would bring in more people through the landing page while on the other hand, we will use Google Analytics to know their thoughts and approaches in regard to their visit to your page. In this process, your PPC campaign will take a new look for sure, bringing better business results.
Why Choose SKD E-MARKETING for PPC ?
- We provide 24x7 support – Apart from normal business hours, SKD E-marketing will have its lines of communication open 24x7 for any sort of help. By means of calls, Emails, WhatsApp and other viable mediums, you will find us available towards serving you.
- We are knowledgeable and experienced – On the basis of our past engagements with other businesses, we have gathered enough knowledge and experience in taking wise PPO marketing strategies.
- We aim to enhance your business revenues – Once we say yes to serve you, we ensure that your business results are met successfully, that is, more leads, more sales, more revenues.
- We work with advanced tools and approaches – Our greatest strength is our capacity to update ourselves with time, whether it is related to working with new-age marketing tools or having fresh approaches towards bringing you a positive PPC campaign.
- We keep you updated regularly – As we understand the curiosity of every business owner whether it’s going towards profit or loss, we make it a point to keep you notified about the volume of sales, number of leads, amount of money spent by you, number of people coming in and more.
