Navigate economic turbulence with strategic revenue management
Learn how strategic revenue management helps businesses tackle trade-down, avoid promo pitfalls, and stay confident in a volatile economy.
Are you planning to attend IIEX Europe 2025? Don’t miss our compelling presentation showcasing how cultural intelligence enabled Danone to successfully launch products into new markets.
About the presentations
Session title: How Danone scales innovation with local empathy
Led by: An Nguyen, Market Research Manager at SKIM & Alina Maatjes-Siletskaya, Senior Innovation Program Manager at Danone
Date and time: TBA
In an increasingly interconnected world, global brands must balance universal strategies with deep cultural understanding to succeed in local markets. In this session, An and Alina will explore how Danone navigated the complexities of launching European-developed products in the Middle East by embedding empathy and cultural intelligence into the development of value propositions.
What you’ll learn:
- Empathy unlocks cultural insights that drive better product development and ensure market relevance
- Co-creation fosters internal alignment between global vision and local teams for seamless execution
- Myth-busting and challenging internal biases can uncover true consumer needs
An and Alina look forward to sharing these valuable insights at IIEX Europe 2025!
Can’t make it to IIEX Europe?
About the presenters:
An Nguyen
Manager, SKIM
An is a Consumer Health expert at SKIM, a global insight-based consultancy. She helps companies understand both consumers and healthcare professionals, turning research into smart decisions that drive Strategies. With over five years of experience, An has worked with top Consumer Health companies to bring new ideas to life. She loves making data engaging—whether through creative research methods or surprising “aha!” moments. When she’s not deep in insights, she’s working on a massive 6,000-piece puzzle, bringing order to chaos one piece at a time.
Alina Maatjes-Siletskaya
Senior Innovation Program Manager, Danone
Alina is a seasoned marketing and innovation expert with over a decade of global and local experience across industries. She has worked with top brands like Unilever, Philips, Rituals, Capri Sun and Lindt, leading the development and launch of products that truly connect with consumers. Now a Senior Innovation Program Manager at Danone, she combines her expertise with her personal experience as a mother to create products that meet the needs of young children. Known for her curiosity and collaborative spirit, Alina thrives on bringing teams together, uncovering deep consumer insights, and turning them into meaningful innovations. Passionate about sustainability and making a real difference, she believes the best ideas come from truly understanding people and their world.
