Navigate economic turbulence with strategic revenue management
Learn how strategic revenue management helps businesses tackle trade-down, avoid promo pitfalls, and stay confident in a volatile economy.
Blog
Brochure
Solution sheet "Unspoken®"
Download SKIM Unspoken solution sheet.
Brochure
Solution overview "Unspoken®"
Download SKIM Unspoken solution overview.
Brochure
One pager "Healthcare"
Download SKIM healthcare one-pager.
Blog
Transform information into a competitive advantage
Drowning in data? Learn how to turn information overload into a competitive advantage with these actionable principles.
Client success story
Philips’ diagnostic x-ray (DXR) division drives innovation and value
How Philips innovated its diagnostic x-ray systems to keep pace with the evolving needs of hospitals and radiology professionals.
Infographic
The impact of AI on healthcare and fitness
Discover how AI impacts healthcare and fitness and master five decision-behavior insights for brand success.
Blog
The power of patient engagement in pharmaceutical product launch
Optimize pharmaceutical product launches with a patient-centric approach.
Trainings & webinars
Webinar: Impact of AI on consumer behavior and brands
Sign up for this webinar to hear the impact of AI on decision behavior and brand value across industries. Explore AI strategies for 2024 and beyond.
Cheat sheet
Cheat sheet “How to use AI to elevate your insights strategy”
Learn the 3 transformative approaches using artificial intelligence (AI) to enhance creativity, quality, and efficiency in your insight projects.
Blog
6 ways insights professionals are using AI today
Explore 6 ways insights professionals are using AI today.
Trainings & webinars
Webinar: Using AI to boost creativity, quality and efficiency
Discover how AI drives creativity, enhances quality, and boosts efficiency.
Blog
An introduction to the marketing implications of health information and behavior
Now more than ever, credible health information is vital for patients and HCPs. In this blog, we explore the impact and importance of health information and introduce new considerations around the concept of the empowered patient.
Trainings & webinars
Webinar “Decision influence modeling: Achieve more reliable pharma and consumer health product forecasts”
The shift in traditional healthcare decision-making power requires pharma companies to adapt their research approach. Learn how decision influence modeling can help deliver more accurate forecasts.
Video
Video “SKIM Healthcare Introduction”
As a pharma marketer, do you know which triggers and touch points are most impactful for both physicians and patients, and how to maximize your influence there?
Infographic
Impact of digital healthcare on the patient experience
Read a quick overview on research exploring patients' views on telehealth during COVID-19 and implications for future pharma digital strategies.
Paper & guide
Download: Impact of digital healthcare on patient experience & pharma implications
Download research exploring patients' views of telehealth during COVID-19. What pharma needs to know about the patient experience in order to build successful digital strategies
Paper & guide
Communications guide: Make Every Glance Count
Download our guide and grow your business with tangible communication guidelines that are grounded in consumer psychology.
Blog
How brands can apply decision-behavior theory to drive growth
Learn how applying decision-behavior theory can help brands build more effective strategies to drive customer acquisition, brand loyalty and growth
Blog
The disrupted patient & physician journey: What pharma needs to know
The patient and physician journey has been disrupted. What will treatment pathways look like in the new normal? Read how pharma marketers can adapt to emerging needs.
Blog
3 tips to accelerate digital pharma marketing strategies now
Practical tips for pharma marketers to accelerate digital marketing strategies now. How to adapt HCP multichannel marketing during and post-disruption
Trainings & webinars
Webinar “Pricing beyond the standard: Portfolio optimization for optional features and services”
Introducing a new research approach to better optimize pricing and portfolios for products and services that offer value-adds or additional features
Client success story
How to better uncover emotions in early-stage innovation research
Exploring voice analytics in new product development research with Johnson & Johnson Have you ever…
Trainings & webinars
Webinar “Mining emotions for deeper new product development (NPD) insights: Can smart innovations save us from stress?”
Watch this webinar to learn how rational reasoning and emotions play a role in decision-making and how voice analytics can be leveraged for richer NPD insights