Navigate economic turbulence with strategic revenue management
Learn how strategic revenue management helps businesses tackle trade-down, avoid promo pitfalls, and stay confident in a volatile economy.
Blog
In-depth content
Navigating uncertainty together
Times are tough — but you don’t have to go through it alone. Check out our insights to help you move forward with clarity and confidence.
Brochure
How to win in the information deluge era
Discover SKIM's framework to turn information into a competitive advantage.
Paper & guide
Brand value guide: Make your brand irresistible
Boost your brand’s impact with SKIM’s 5-step guide to irresistible growth. Download now to unlock strategic success!
Brochure
Solution sheet "Unspoken®"
Download SKIM Unspoken solution sheet.
Brochure
Solution overview "Unspoken®"
Download SKIM Unspoken solution overview.
Infographic
Impulsione o crescimento da sua marca em 2025
Descubra cinco insights importantes de nossa pesquisa para ajudar as marcas a navegar nesse cenário complexo e prosperar em 2025.
Infographic
Impulse el crecimiento de su marca en 2025
Descubra cinco insights importantes de nuestra investigación para ayudar a las marcas a navegar en este escenario complejo y prosperar en 2025.
Blog
Transform information into a competitive advantage
Drowning in data? Learn how to turn information overload into a competitive advantage with these actionable principles.
Trainings & webinars
Webinar: Accelerate your brand growth with key driver analysis
Understand what your customers value the most and gain a competitive advantage.
Infographic
Drive your brand growth in 2025
Discover five key insights from our research, each with expert recommendations, to help brands navigate this complex landscape and thrive in 2025.
Trainings & webinars
Webinar: Impact of AI on consumer behavior and brands
Sign up for this webinar to hear the impact of AI on decision behavior and brand value across industries. Explore AI strategies for 2024 and beyond.
Blog
AI’s impact on consumer behavior and how to increase brand value
New research reveals how brands can unlock AI's potential for brand success & consumer engagement.
Cheat sheet
Cheat sheet “How to use AI to elevate your insights strategy”
Learn the 3 transformative approaches using artificial intelligence (AI) to enhance creativity, quality, and efficiency in your insight projects.
Blog
6 ways insights professionals are using AI today
Explore 6 ways insights professionals are using AI today.
Blog
Taming the Dragon: 3 steps to strategically tackle inflation
Learn a three-step process to mitigate the effects of inflation on your business. We share proven strategies our clients have adopted.
Video
Video “Exploring Consumer Decision Journeys – SKIMspiration in 10”
Watch this video to learn about the challenges, opportunities and benefits of mapping the consumer journey in less than 10 minutes
Trainings & webinars
Webinar "Uncover growth opportunities with more holistic and data-driv
Watch this webinar to learn how to make more confident price, product and promotions decisions
Trainings & webinars
Webinar “Holistic decision making: Improve business outcomes by integrating data sources”
Learn how leading companies are adopting new analytics approaches to make holistic decision-making a reality. We'll share examples of how data integration across information sources can help improve business outcomes.
In-depth content
Data-driven decision making 2.0
How companies can improve business outcomes and gain agility by making more reliable, holistic decisions. Enter the next era of data-driven decision making
Client success story
How Google optimized its B2B messaging strategy for retail
Learn how Google developed winning B2B messaging in a crowded online marketplace with the help of SKIM’s proven communications framework.
Paper & guide
Communications guide: Make Every Glance Count
Download our guide and grow your business with tangible communication guidelines that are grounded in consumer psychology.
Blog
How brands can apply decision-behavior theory to drive growth
Learn how applying decision-behavior theory can help brands build more effective strategies to drive customer acquisition, brand loyalty and growth
Blog
What online service providers need to know about shifting value perceptions
Value perception is key to customer retention for online service providers. Learn about strategies you can adopt to increase loyalty and decrease churn.