ESOMAR APAC 2024 – Navigating the Shadows: Managing the Grey Market Challenge

Didith has more than 20 years of solid track record in leading, building, and growing Insights Teams to drive growth. Currently, she leads Reckitt’s Regional Insights and Analytics Team in ASEAN, Japan and Korea, responsible for driving the insights agenda in the region for Health and Hygiene. She is a leader driven with the purpose of giving voice to those that need to be heard, that insights is both a science and an art, and that telling stories is necessary to drive action and create bigger impact. Didith’s experience ranges across industries, including Technology & Lifestyle, Nutrition, Health & Wellness, Beverage, Snacks, Personal Care, Household Care Products, OTC and Pharmaceutical, Telco & Insurance. She has previously held Insight Leadership roles in Nielsen, Samsung, and Mead Johnson.

Joanne Foo is a Senior Manager based in Singapore, with over 14 years of experience in market research, revenue growth management, and decision behavior analysis. Her expertise spans various industries, including technology, financial services, and fast-moving consumer goods (FMCG), where she has provided strategic insights to a diverse range of clients. Her current specialization is in revenue growth management, where she helps clients uncover opportunities for profitability and market expansion, along with communications research that enables brands to enhance visibility and engagement through effective messaging strategies.

We are thrilled to support our colleague, Joey Ophof, who is a finalist for the YES Pitch (Young ESOMAR Society) for researchers aged 30 or under. Joey will be sharing about the importance of understanding price barriers in APAC markets when optimizing your pricing strategy, offering actionable tips for success. 

We’re pleased to share that on November 8th, our Co-CEO, Karin Lieshout, has been invited to speak at the Empowering Women in Research Panel at 11:25. This session will explore the evolving impact of AI on MR industry, what it means for women in research, and the upskilling required for both women and men to stay ahead and lead this trend.

Later in the day, starting at 15:30, Karin, part of Board Member of the ESOMAR Foundation, will introduce the Foundation’s latest initiative, OneDay. Discover how dedicating just one day to volunteering can create a meaningful impact for charities. Connect with Karin and visit the ESOMAR Foundation space on-site to learn more about getting involved and making a difference.