São Paulo – 15 January, 2025

SKIM, global insight-based consultants, has named Maura Coracini as Managing Director, Latin America. Based in the São Paulo area, Maura will be responsible for driving SKIM’s continued growth in Latin America and innovation strategy, building on its recognition as one of Greenbook’s 2024 Top 3 Most Innovative Insights Agencies. She will lead SKIM’s operations, analytics and client partnership strategy across one of the company’s growing markets. Karin Lieshout, co-CEO at SKIM explains:

We are confident that Maura, with her dynamic and collaborative leadership style, will be a great leader for our Latin American team and have a positive impact on SKIMmers and our clients alike. In addition to her deep experience in driving business growth and fostering client partnerships, Maura embodies the values and cultural fit that are so important to SKIM, and we are thrilled to welcome her to the company

When asked why Maura Coracini, joined SKIM, she says:

SKIM is a company that not only prioritizes innovation, but also places a deep emphasis on collaboration and partnership—both internally and with clients. I’m inspired by SKIM’s commitment to driving growth through creativity and data-driven strategies, helping clients to elevate their marketing strategies with greater precision and growth, and I’m eager to contribute to its continued success across Latin America. Joining a company with such a strong culture and forward-thinking vision felt like the perfect next step in my career.”

Maura Coracini

Regional Managing Director, SKIM

Maura will take on the role recently held by Gerben van den Blink, who has successfully led the growth of the Latin American business for the past 10 years, and to whom we want to express our gratitude. With his wealth of experience across various roles, clients, teams and cultures over the past 15 years, Gerben will continue to add tremendous value to SKIM, by leading the UK market’s commercial strategy.

SKIM nombra a Maura Coracini Directora General para América Latina

São Paulo – 15 enero, 2025

SKIM, consultores globales basados en insights, ha nombrado a Maura Coracini Directora General para América Latina. Con base en el área de São Paulo, Maura será responsable de impulsar el crecimiento continuo de SKIM en América Latina y su estrategia de innovación, basándose en su reconocimiento como una de las 3 agencias de insights más innovadoras de Greenbook 2024. Dirigirá las operaciones de SKIM, los análisis y la estrategia de asociación con los clientes en uno de los mercados en crecimiento de la empresa. Karin Lieshout, codirectora ejecutiva de SKIM, explica:

Estamos seguros de que Maura, con su estilo de liderazgo dinámico y colaborativo, será una gran líder para nuestro equipo latinoamericano y tendrá un impacto positivo tanto para los SKIMmers como con nuestros clientes. Además de su profunda experiencia en impulsar el crecimiento del negocio y fomentar las asociaciones con los clientes, Maura encarna los valores y el ajuste cultural que son tan importantes para SKIM, y estamos encantados de darle la bienvenida a la compañía.

A la pregunta de por qué Maura Coracini se unió a SKIM, responde:

SKIM es una empresa que no sólo da prioridad a la innovación, sino que también tiene un profundo énfasis en la colaboración y cooperación, tanto internamente como con los clientes. Me inspira el compromiso de SKIM para impulsar el crecimiento a través de la creatividad y metodos basados en datos, ayudando a los clientes a elevar sus estrategias de marketing con mayor precisión y crecimiento, y estoy ansiosa por contribuir con el éxito en toda América Latina. Unirme a una compañía con una cultura tan sólida y esta visión de futuro me pareció el siguiente paso perfecto en mi carrera.

Maura Coracini

Regional Managing Director, SKIM

Maura asumirá el cargo que hasta hace poco desempeñaba Gerben van den Blink, quien ha dirigido con éxito el crecimiento del negocio latinoamericano durante los últimos 10 años, y a quien queremos expresar nuestro agradecimiento. Gracias a su amplia experiencia en diversas funciones, clientes, equipos y culturas a lo largo de los últimos 15 años, Gerben seguirá aportando un enorme valor añadido a SKIM, liderando la estrategia comercial del mercado británico.

A SKIM nomeia Maura Coracini como Diretora-Geral para a América Latina

São Paulo – 15 Janeiro, 2025

A SKIM, consultoria global baseada em insights, nomeou Maura Coracini como Managing Diretor para a América Latina. Baseada em São Paulo, Maura será responsável por impulsionar o crescimento contínuo da SKIM na América Latina e sua estratégia de inovação, com base em seu reconhecimento como uma das 3 agências de insights mais inovadoras do Greenbook 2024. Ela irá liderar as operações e estratégia da SKIM em um dos mercados em crescimento da empresa. Karin Lieshout, co-CEO da SKIM, explica:

Estamos confiantes de que a Maura, com o seu estilo de liderança dinâmico e colaborativo, será uma grande líder para a nossa equipe latino-americana e terá um impacto positivo tanto com os SKIMmers como com nossos clientes. Além de sua profunda experiência em impulsionar o crescimento dos negócios e promover parcerias com clientes, Maura incorpora os valores e o ajuste cultural que são tão importantes para a SKIM, e estamos entusiasmados em recebê-la na empresa.

Quando lhe perguntam porque é que Maura Coracini se juntou à SKIM, ela diz:

A SKIM é uma empresa que não apenas prioriza a inovação, mas também tem uma profunda ênfase na colaboração e parceria – tanto internamente quanto com os clientes. Me sinto inspirada pelo compromisso da SKIM em maximizar o crescimento através da criatividade e de métodos baseados em dados, ajudando os clientes a elevar suas estratégias de marketing com maior precisão e crescimento, e estou ansiosa para contribuir para o sucesso em toda a América Latina. Juntar-me a uma empresa com uma cultura tão forte e essa visão de futuro me pareceu o próximo passo perfeito na minha carreira.

Maura Coracini

Regional Managing Director, SKIM

Maura assumirá o papel recentemente ocupado por Gerben van den Blink, que liderou com sucesso o crescimento do negócio na América Latina nos últimos 10 anos, e a quem queremos expressar a nossa gratidão. Com a sua vasta experiência em várias funções, clientes, equipas e culturas ao longo dos últimos 15 anos, Gerben continuará a acrescentar um enorme valor à SKIM, liderando a estratégia comercial do mercado britânico.

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The Global 30 Under 30 list honors “those that not only stand out in their day-to-day roles, but who, very importantly, have made a contribution and an impact to the wider industry, and/or who have used data and insights to help accelerate positive change in the world.” 

Mayke, Juli, and Alexis are among 30 honorees across 14 countries who are recognized as emerging leaders in the insights industry. 

“We are thrilled to be named to the 2024 Significant Insights Global 30 Under 30 list. What an honor to be included among a group of such talented and inspirational insights professionals, and to have our achievements recognized by the wider industry.”

– Mayke Harkema | Juli Pham | Alexis Sacino

Read more about Mayke, Juli, and Alexis’ interests, career paths, and advice for the next generation of insights professionals. 

“SKIM is thrilled to celebrate that 3 of our own have been named to the 2024 Significant Insights Global 30 Under 30 list. It’s incredible to see our colleagues acknowledged for their ambition, leadership, and dedication, as they inspire others throughout their careers.”

– Jeff Haselum | US Managing Director

According to Significant Insights, a “record number” of nominations were received worldwide, showcasing an inspiring group of talent. With a decade of experience or less, these honorees have truly capitalized on their time in the insights industry to learn, grow, mentor others, and contribute to progressing the industry at large with their passion and expertise. 

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SKIM, global insight-based consultants, has been named the third most innovative insights company in Greenbook’s 2024 GRIT Business & Innovation Report, for a second consecutive year. Since debuting on the list eight years ago, SKIM has consistently climbed the ranks of the Top 50. Stemming from decades of experience in modeling human decision-making and driving behavioral change, SKIM’s success is grounded in the belief that developing impactful strategies requires a deep understanding of consumer behavior with a sound knowledge of their clients’ business.

Defining innovation amongst insights companies

Each year, Greenbook conducts a global survey of professionals to develop the Greenbook Research Industry Trends (GRIT) Business and Innovation Report. This report explores the evolving structure of the insights and analytics industry, as well as the key role innovation plays in its development. Their objective is to deliver actionable guidance to brands, partners and professionals.

This edition contains the GRIT 50, where Greenbook uncovers a compelling correlation between the innovation reputation of insights companies and their success in the marketplace. As companies broaden their solution arrays, emphasizing technological advancements like AI, Greenbook anticipates further shifts in market dynamics.

Joris Huisman, Co-CEO of SKIM, responds:

“I am proud that SKIM is recognized as one of the top three most innovative insights companies, especially as an organically grown, smaller-sized company compared to the other two players in the top three. This recognition underscores a significant industry shift, where the majority of the top 50-ranked companies are small and medium-sized businesses. It’s clear that the industry is increasingly looking beyond traditional players for innovative solutions and viable alternatives.”

Karin Lieshout, Co-CEO of SKIM, adds:

“It is deeply rooted in our DNA to continuously challenge ourselves, together with our drive to innovate with our clients. That makes us valued by our clients as not only innovative, but also relevant. This is why many of the GRIT top 25 most innovative brands are working with SKIM.”

What defines these innovative insights companies?

The major themes include maintaining a diverse portfolio of approaches—both innovative and established—and effectively addressing clients’ core business needs. Some organizations differentiate themselves through the application of emerging technologies, such as AI-assisted solutions and tools, while others excel in their client-centric approach. What they all share is a focus on delivering business value, rather than pursuing innovation for the sake of doing so.

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This year marks a significant milestone for SKIM as it celebrates 45 years of pioneering work in the field of elevating pricing, innovation and communication strategies. What began as an insights agency in the home of founder and chairman, Dirk Huisman, has grown into a global consultancy that partners with the world’s most influential companies.

Founded in 1979, SKIM started as a small, data-focused company rooted in advanced analytics. Dirk’s vision was clear: to help businesses create better strategies by understanding human choices and behavioral change. Over the years, SKIM has evolved from its technical roots and grown into a trusted partner for decision makers at leading companies worldwide.

The journey from home start-up to global powerhouse is a testament to SKIM’s ability to stay ahead of the curve – anticipating market trends, adapting to changing needs and constantly innovating. The company has consistently been at the forefront of industry trends, adapting its services to meet the evolving needs of clients. It is with this transformational mindset that SKIM anticipates the next 45 years, according to co-CEO, Joris Huisman:

“While we don’t claim to predict the future, we do strongly believe that data will be democratized in organizations and mined by specialist teams as and when they need it for decision-making. These teams will include experts from various fields like revenue management, user experience and sustainability, rather than insights experts as they operate today. These teams need greater certainty in decision-making to elevate their marketing strategies, to survive, and to succeed. It’s our goal to help them realize that ambition.”

Alongside SKIM’s strategic and entrepreneurial spirit, its highly collaborative and inclusive culture has been a key factor in its sustained growth and success for almost five decades. But culture is not just about values; it’s about ways of working, as co-CEO, Karin Lieshout explains:

“At SKIM, everyone has a voice, from junior staff to senior leaders, and we value the unique strengths, skills and expertise that each person brings. This collaborative spirit extends to client relationships. We work as one team with our clients, prioritizing their challenges and understanding their needs to create tailored solutions that address specific business goals and identify relevant opportunities. This partnership approach has succeeded through open dialogue and mutual trust.”

SKIM has taken pride in navigating complex business challenges to provide guidance on the strategic and tactical questions of stakeholders. As these questions change in the future, so too will SKIM’s areas of expertise, just as it has in previous decades, according to Joris Huisman:

“Expertise has always underpinned what we do at SKIM. We started as methodological experts, then market experts and today we add value as business experts too. By combining these areas of expertise, we can support companies looking to elevate their marketing strategies with greater precision and certainty.”

As SKIM celebrates this milestone, its leaders have expressed a deep gratitude to clients and colleagues for their trust over four and a half decades, as Karin Lieshout, concludes:

“Our success is built on the strong relationships we’ve cultivated over the years, and we value that loyalty and partnership above all else. We are equally thankful for our team, whose expertise, passion and critical thinking help drive our growth.”

Eagle-eyed readers might spot the evolution of SKIM’s branding in line with this milestone year. It’s not the first time the company has repositioned its offering to meet the needs of clients or redesigned its visual branding to showcase its evolving focus.

Contact

Liesbeth de Rooij

Associate Director Global Marketing, SKIM

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27 March 2024, Paris, France – SKIM, insights-based consultancy, is pleased to announce the arrival of Adrien Bourgeois as Relationship Director in its Paris office. Adrien will be responsible for driving the growth of client partnerships in SKIM’s French market, building on the opening of the Paris office last September. He will lead SKIM’s growth in the French market and prioritize providing local, in-language support for clients in the region. 

With more than 10 years of experience within the Data for Business industry, Adrien is enthusiastic about offering robust, cross-functional solutions to support clients and positively impact their business decisions. In growing the French market, Adrien plans to initiate new long-term partnerships with CAC 40 French companies as well as global organizations, building on SKIM’s established partnerships with leading French brands across FMCG, technology, and transportation.

“Adrien’s consultative style and growth mindset will be valuable as he begins his role at SKIM. With an emphasis on client partnerships and a depth of experience in market research, Adrien is poised to positively influence his fellow SKIMmers, our clients, and the evolution of the French market.”

Karin Lieshout, Co-CEO, SKIM

When asked why he joined SKIM, Adrien explained: “I am truly honored to be part of the SKIM Paris team. As I reflect on the challenges and opportunities facing the market research industry today, including AI, data quality, and hybridization, I know SKIM is exceptionally well-positioned to address these fast-evolving complexities, and I look forward to fostering even deeper connections with clients to serve the growing demands of the French market.”

SKIM nomme Adrien Bourgeois au poste de Directeur Commercial France, Paris

27 mars 2024. Paris, France – SKIM, institut d’études expert dans la compréhension des comportements des consommateurs, a le plaisir d’annoncer l’arrivée d’Adrien Bourgeois en tant que Directeur Commercial au sein de son nouveau bureau parisien. Adrien sera responsable du développement des partenariats clients sur le marché français, en s’appuyant sur la relation avec des clients français existants et sur l’expertise reconnue de SKIM qui fête ses 45 ans cette année.  

Avec plus de 10 ans d’expérience dans le secteur des études de marché et le développement de solutions marketing innovantes, Adrien est enthousiaste à l’idée de faire découvrir au marché français les solutions robustes et agiles dédiées à la prise de décision développées par SKIM. Avec cet objectif de développer le marché français, Adrien prévoit d’initier de nouveaux partenariats à long terme avec des entreprises françaises du CAC 40 ainsi qu’avec les clients internationaux pour qui la France est un marché ou un centre de décision important, notamment dans les domaines des produits de grande consommation, de la technologie et du transport, industries pour lesquelles SKIM est fier de collaborer dès à présent. 

“L’approche consultative et le dynamisme d’Adrien seront un atout précieux pour SKIM en France. En mettant l’accent sur le développement de nouveaux partenariats et en mettant à profit son expérience dans les études de marché, Adrien aura une influence positive sur nos bureaux Européens, nos clients et l’évolution du marché français.”

Karin Lieshout, Co-CEO de SKIM

Lorsqu’on lui demande pourquoi il a rejoint SKIM, Adrien explique : “Je suis vraiment honoré de faire partie de l’équipe de SKIM Paris. Considérant les défis et aux opportunités auxquels l’industrie des études de marché est confrontée aujourd’hui, notamment l’IA, la qualité des données et l’hybridation, je sais que SKIM est très bien positionné pour répondre à ces enjeux en constante évolution. Je suis impatient de renforcer les liens de SKIM avec ses clients existants et futurs, afin de répondre aux demandes croissantes du marché français.”

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Harteraad was a natural partner for AstraZeneca as their mission aligns perfectly with its patient-centric strategy. Harteraad focuses on helping people with cardiovascular disease and their loved ones with practical, social and emotional support. The patient association represents 1.7 million people in the Netherlands and serves their interest with government, scientific research, insurers and healthcare professionals.

AstraZeneca and Harteraad engaged SKIM to conduct the patient research. SKIM’s healthcare experts are well-versed in patient research and cardiovascular disease. The goal was to uncover opportunities to improve patient communications and support strategies. SKIM mapped the patient journey and explored the health information behavior of patients living with the disease and delivered the following actionable insights: 

• Patient’s emotional journey
• Patient experience with healthcare and HCPs
• Patient’s health information needs at different moments along their journey

The insights now serve as a compass, directing the creation of materials and services for these patients.

“Collaborating with Harteraad (patient association) and SKIM aligns with our mission to provide value ‘beyond-the-pill.” The insights gained are helping us optimize content and services aimed at elevating the quality of care and life for those affected by heart failure.”

Stijn Gijsbers, Medical Advisor Cardiovascular, Metabolism & Renal
AstraZeneca

Harteraad shared the results with patients online and is currently working together with HCPs work together to address the points of interest.

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The  Greenbook Future List recognizes leadership, professional growth, personal integrity, and a passion for excellence in the next generation of insights creators, users, and marketers. Elizabeth is among 20 honorees who have outstanding multidisciplinary career performances, and a wide range of research, community roles, and entrepreneurial ambitions. 

“What an amazing honor to be recognized by my peers and colleagues. I am thrilled to be named among this group of incredible researchers who are leading the sector forward, innovating, and inspiring their teams this year and in the future, to truly become the next generation of insights leaders.” 

– Elizabeth Kadrich 

In her time at SKIM, Elizabeth has advanced to Senior Manager, and has worked extensively in the eCommerce space and specializes in strategic and custom mixed-methodology projects, including decision journey mapping. She enjoys sharing her expertise and partnering with clients in the durables, consumer packaged goods, and technology industries in the Midwest. Most recently, Elizabeth presented on decision journeys with KitchenAid at the Corporate Researchers Conference this past November. 

“We are so pleased that Elizabeth, one of SKIM’s rising stars in the Chicago area, has been included in the 2024 Greenbook Future list. As the third SKIMmer who has been named to this group, it’s an incredible honor and privilege to see our insights pros making strides in the industry and being recognized for their remarkable talents,” noted Jeff Haselum, US Managing Director.  

According to Greenbook, over 250 submissions were received from insights professionals worldwide. Each honoree is still in the first decade of their work in insights, but all are on their way to having a lasting impact on the field’s direction. These leaders were nominated by peers and hand-selected by a team of twelve highly recognizable professionals. 

Elizabeth is the third SKIMmer to be honored amongst this list recognizing the next generation of insights leaders. Julia Görnandt, Berlin office Director, and Remy Thim, VP and our Atlanta Location Manager, were named to the Greenbook Future List in 2021 and 2019, respectively. 

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This list acknowledges the next generation of rising stars in the market research industry, celebrating them for their contributions and talents. 

The Global 30 Under 30 list honors “those that not only stand out in their day-to-day roles, but who, very importantly, have made a contribution and an impact to the wider industry, and/or, who have used data and insights to help accelerate positive change in the world.” 

Kristy and Jessica are among 30 honorees across 16 countries who are seen as the insights professionals to watch in the future. 

“What an incredible honor to be named to the Significant Insights Global 30 Under 30 list for 2023! We are thrilled to be part of such an amazing group of market researchers and look forward to seeing them take on their roles as future leaders in our industry, in 2024 and beyond.“  – Kristy Ward and Jessica Huddleston 

Read more about Kristy and Jessica’s interests, career paths, and advice for the next generation of market researchers. 

“We are so pleased to have two SKIMmers included in the 2023 Significant Insights Global 30 Under 30 list. It’s a remarkable achievement to see them making an impact in the industry, being acknowledged for their work, and inspiring others along the way,” noted Jeff Haselum, US Managing Director. 

According to Significant Insights, a “huge number” of nominations were received worldwide, showcasing an inspiring group of talent. With a decade of experience or less, these honorees have truly capitalized on their time in market research to learn, grow, mentor others, and contribute to progressing the industry at large with their passion and expertise. 

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With more than two decades of insights experience, Jeff is passionate about creating strong client relationships, delivering internal and external excellence, and uncovering untapped opportunities. Throughout his career, he has held senior research roles, partnering with some of the world’s leading brands, such as Haleon, PepsiCo, Philips, Samsung, L’Oreal, and more. Most recently, he served as the Senior Vice President and Head of the New York office of Behaviorally, a market research firm specializing in shopper marketing. 

“Jeff’s dynamic and collaborative leadership style makes him perfectly suited for this role and we are thrilled to welcome him to SKIM. With an eye for creativity and a laser focus on client partnerships, Jeff is sure to have a positive impact on SKIMmers and our clients alike.” 

Karin Lieshout, Global Managing Director

When asked why he joined SKIM, Jeff explained: “SKIM is a very special place to be. Very respected in the industry, with a dream list of clients. The leadership team deeply cares for the people that work here, and are motivated to create and sustain a truly positive culture for everyone. I am so impressed with the talent of the US Team, especially when it comes to a passion for learning, innovation and placing client partnership as our North Star for success. Jeroen Hardon, has done an incredible job and I am excited to build on this legacy, as we enter our next phase of accelerated growth.” 

Jeff replaces Jeroen Hardon, who has led the US team for the past 5 years. A veteran of SKIM for 15 years, Jeroen returns to the company’s headquarters and will serve as Global Lead, Methodology and Analytics. 

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