These conditions present critical challenges. Disrupted innovation pipelines, diminished brand loyalty, heightened price sensitivity, and pressure to make high-stakes business decisions.

At SKIM, we’re with you every step of the way to transform challenges into advantages. Our integrated approach spans revenue management, innovation, and brand communications, providing the expertise and clarity needed to navigate uncertainty with greater confidence.

Explore our resources below to gain actionable insights and strategies that will help your organization even during uncertain times. You can also subscribe to receive updates when more content is published or even book a chat with one of our experts.

Navigate economic turbulence with strategic revenue management

In economic volatility, strategic revenue management becomes your competitive shield. Learn how to optimize your pricing decisions with data-driven approaches that strengthen market position.

Check out the full blog

Make your brand irresistible: Drive brand value

In uncertain times, understanding shifting decision behavior is key. Learn how strong brand value and clear differentiation can help you stay ahead.

Check out the full blog

Key brand drivers influencing brand value and how to leverage them

During market volatility, pinpointing what drives your brand’s value becomes even more crucial. Learn how data insights can help preserve your competitive edge.

Check out the full blog

Don’t drown in data: Transform information into a competitive advantage

When markets fluctuate, turn raw data into strategic insights. Discover how to navigate information overload and make confident decisions that strengthen your market position.

Check out the full blog

Drive your brand growth in 2025

Amidst rising price elasticity, people increasingly prioritize value beyond cost. This infographic reveals key insights about changing purchasing behaviors and effective promotional strategies across demographic segments.

Check out the full infographic

How the Financial Times drives growth with innovative promotions

Amid promotional chaos, discover which strategies truly drive growth. This case study reveals how the Financial Times optimized their approach to attract high-value subscribers without compromising brand premium positioning.

Check out the case study

Stay tuned for more:
Receive more insights from our experts

This is the first in our series of content addressing economic uncertainty in 2025. As markets worldwide experience unprecedented volatility, we’re sharing practical insights to help business leaders make confident decisions in challenging times.

The post Navigating uncertainty together appeared first on SKIM.

The post Solution overview “Unspoken®” appeared first on SKIM.

No infográfico abaixo compartilhamos 5 insights importantes extraídos de nossa pesquisa. Em cada um deles nossos especialistas fazem recomendações para te ajudar a navegar nesse cenário complexo e prosperar em 2025.

Clique no infográfico para fazer o download do arquivo PDF.

The post Impulsione o crescimento da sua marca em 2025 appeared first on SKIM.

Consulte nuestro infográfico a continuación, donde encontrará 5 insights importantes de nuestra investigación, cada uno con recomendaciones de expertos, para ayudar a las marcas a navegar en este escenario complejo y prosperar en 2025.

Haga clic en la infografía para descargar el archivo PDF.

The post Impulse el crecimiento de su marca en 2025 appeared first on SKIM.

Your brand’s value is your greatest asset. It’s the foundation for building trust, loyalty, and sustainable financial performance.  

Understanding what that value really means in the minds of consumers for your category, and how to leverage that, is crucial. Translating insights into impactful marketing strategies requires a specialized approach – one that helps your brand meaningfully differentiate and stand out from the crowd.

Don’t let your brand’s potential go unrealized. SKIM’s experts are on hand to help you every step of the way. We provide the expertise and tools you need to strengthen your brand value, giving consumers a compelling reason to choose you.   

Ready to make your brand irresistible? Explore our collection of insights below or reach out to start a conversation. 

Want to learn more? Talk to Stephen directly and he’ll share a recent use case with a brand value simulator that shows how a deeper understanding of consumer motivations can provide the information you need to maximize conversions and drive sustainable growth. 

Your 5-step guide to driving brand value

Do you want to create a brand that consumers can’t resist?

In today’s fiercely competitive and ever-evolving landscape, brand value isn’t just a marketing buzzword – it’s the foundation upon which trust, loyalty, and ultimately, financial performance is built.

Want to create a brand that truly stands out?

In this guide you’ll discover how to:

• Uncover the ‘why’ behind consumer choices
• Translate your insights into actionable strategies
• Achieve sustainable growth by connecting with your audience on a deeper level

Download now using the form.

Brand value guide

Download your brand value guide

Learn more from our experts

Make your brand irresistible

Nikki Westoby, Brand Communications Director, SKIM

Hear from Nikki on why brands need to differentiate themselves now more than ever in this blog.

Discover key drivers influencing your brand value

Jerome Hancock, Senior Director of Methodology and Analytics, SKIM

Learn from Jerome how you can discover the key drivers influencing your brand value in this blog or webinar.

Drive your brand growth in 2025

Jessica Edwards, Vice President of Revenue Management, SKIM

Gain 5 insights into consumer perceptions of price and promotions from Jessica in this infographic.

Disrupt habits for innovation success

Henrike Reinhardt, Senior Director of Innovation Research, SKIM

Discover how Henrike helped El Origen use consumer insights to inform their innovation strategy in this success story.

The post Drive brand value appeared first on SKIM.

Check out our infograhic below where you will see 5 key insights from our research, each with expert recommendations, to help brands navigate this complex landscape and thrive in 2025.

Click the infographic to download the PDF file.

The post Drive your brand growth in 2025 appeared first on SKIM.